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A successful Search Engine Optimization (SEO) strategy practice starts with your own website. There are numerous elements on a site that can make or break your ranking potential. Do you have knowledge of those? Are they optimized right?

When Google isn’t able to find your site worthy, or isn’t recommending it to users, you need effective On-Page SEO implementation.


Redefine Your Site’s Online Presence with eSearchLogix’s On-Page SEO Services

Google has updated its concept of understanding site’s content and value so many over the last few years. This underlines the importance of keeping up with the best and updated On-page SEO tactics.

On-page SEO, or as it is also known as on-site SEO, is no magic, and there is no shortcut to success here. Our creative and advanced on-page SEO strategies are compiled to bring your website, webpage, blog, landing page or micro-site onto the top of search result rankings.

We are experts in creating content that users and search engines want to see – a key aspect of on-page SEO strategies.

However, we top that up by optimizing all the essential on-site elements to give your online presence the required boost to rank and attract inbound traffic.

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  • 150% Revenue Increase with Our On-Page SEO Services
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On-Page SEO is the technique of optimizing a website for search engines and users, to improve its search engine result pages (SERPs) ranking and gain organic traffic.

There are several on-page SEO practices for optimizing webpages and blogs that include page content, title tags, heading tags, keyword optimization, meta text, internal links, URLs, images, page speed optimization and more.


To rank your page in search results, Google looks at the signals that define how relevant your webpage or site is corresponding to a particular search query. If your page contains the same keywords as the search query, the page is more likely to be relevant. Thus it improves the chances of the page to rank higher in search results.

Google and other search engines also look at other factors that affect how searchers are interacting with your site. This includes page load speed, uniqueness and value of content, and much more. All these optimizations can be done with effective on-page SEO practices only. This process does take time but once you have implemented strong on-page SEO strategy, it will improve your ranking and inbound traffic considerably.


On-Page or On-Site SEO includes all the practices done within a website, and over which you have full control. However, it isn’t an easy task. An effective on-page SEO strategy lays the foundation for a quality off-page SEO campaign as well, as no one would want to link to a site that has scrappy content or if the site isn’t working properly.

There are several ranking factors that should be in the mix of things for a successful On-page SEO strategy:

  • Page Title Tags – Use heading tag, H1, as the title tag, with a 60 to 80 character limit. This is the SEO title that tells what the page is about and is shown in the search results.
  • Heading Tags – Use other heading tags, from H2 to H6 for the sub-headings on the page.
  • Meta Tags – Meta title, meta description, meta robots are all key factors that tell search engine crawlers about the page info.
  • Schema Tags–This is kind of micro data that helps search engines to extract the content on the web pages to present more relevant and better information in search results as rich snippets.
  • Webpage Content – The uniqueness and quality of the content is a big on-page SEO factor. The content should be in a well-defined structure, is relevant, rich in formation, keyword optimized, and updated.
  • Keyword Use – Keywords should be used in page title, meta tags, in page summary, and conclusion. The keyword density should be 2-3%, and you should use both, short-tail and long-tail keywords.
  • Text Format – Highlight important words or sentences in bold. Important keywords in answers can be highlighted in italic, and blockquotes help to highlight key points. Use ordered list form and bullets to segment the content wherever needful.
  • Image Optimization–image should be named properly without spaces, and must be accompanied with an alt tag. Use image title tags, caption, and have the image optimized so that the page loads fast. Use the right file type (.jpg format is more SEO-friendly).
  • URL Structure – Use the right format for the URL – all characters should be in lower case, use’/’ as page separator, use ‘-‘ to separate words, and keep the URL as short as possible.
  • Links – Internal linking helps people and search engines navigate to other pages/blogs containing related information. External links from high-authority sites also help to build domain authority.
  • Site Accessibility–XML sitemaps are search engine friendly sitemaps and help to alleviate crawling issues of the site or blog. Also, make site navigation easy and straightforward, along with a breadcrumb format.
  • Additional Media – Use of additional media forms like images, infographics, videos help bring more value to the information you present, and it improves search appearance.
  • User Experience – You need to have a well-defined UI and UX implementation that improves user experience, enhances user engagement and boosts site ranking probability.
  • Site Speed – How fast the site load is a big ranking factor for search engines. It improves user experience and reduces bounce rate. Optimize each element of webpages so that it loads fast.



With E-A-T, Google wants to be clear that it will reward sites that produce high quality, people-first content, crafted by an expert and are trustworthy, and will punish sites that generate low quality, unhelpful content.

  • ‘E’ stands for Expertise–As a content creator you have to demonstrate your expertise in a particular niche. This can be industry or field-wise expertise, or can be ‘everyday expertise’ as well, meaning life or experience expertise.
  • ‘A’ stands for Authoritativeness – Authority is all about your reputation in the industry circles. It denotes how credible you are as a knowledge source in the field, and how much valuable others consider you citing as a source of info.
  • ‘T’ stands for Trustworthiness – It takes time and effort to earn the trust of users, target audience and search engines. And as you gain trust more and more, the better your site will be trusted by all, including Google, to display and rank on relevant search queries.

How E-A-T is Important for On-Page SEO?

What Google has been telling us, site-owners, for decades? Create great quality content to appear on top of search results.

Well, no longer we can reverse-engineer how Google algorithms work. There is no short-cut to success here. All we need to do what Google has been saying. And with implementation of E-A-T concept, it has stamped its statement boldly.

You follow E-A-T and you get your site land on the top of the rankings in search results. You need to deliver value to the users, create content that speaks to them, provide them solution, asserts your knowledge, expertise in the field, and Google will definitely put you at the forefront.

E-A-T applies to all types of sites, and it includes your site as well.

Therefore, E-A-T is critical when you want to present your website content. And it starts with on-page SEO.

How to create website content according to E-A-T guidelines?

  • Identify the content creators with a detailed bio, crafted with a journalistic professionalism.
  • The site should provide visitors easy access to business contact info.
  • Replace or remove the low-quality, less relevant, outdated from the site.
  • Work on creating a positive brand reputation by sharing valuable insights with your target users, uplifting your customer satisfaction process, and by creating high quality thought-leadership content.

E-A-T isn’t about what you need to do for search engines. It’s about what you need to do for your audiences. And to grow your business your audiences are the topmost priority. Therefore, there is no question of if, but how to optimize your on-page steps according to E-A-T guidelines.

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How to do On-Page SEO? Leverage our successful On-Page SEO strategies to drive your site’s online growth!

On-page SEO is all about enabling users and search engines better understand and consume your site’s content.

Site Optimization Audit

Site audit helps to assess the current status of the site’s SEO performance. It includes checking for what keywords are being used in each page, what is the URL structure, how the title and headings tags are optimized, along with internal linking, site load speed, relevancy and freshness of the content, and more.

Competitor’s On-Page SEO Analysis

You should definitely take a leaf out of your competitor’s books that are doing really well with their on-page SEO strategy. A detailed competitor analysis provides key insights into keywords, content, site structure and much more that helps to create our own strategy.

Keyword Research

The most critical aspect of defining content creation, keyword research helps to find out what your target customers are searching for online, what terms and phrases they use, and for what keywords your competitors are ranking. Different keyword types, including semantically relevant ones should be included.


The URL has to include terms that define the page’s topic. Instead of long jumbled numbers, the URL needs to clearly include keywords which could be related to a service, product, a subject or anything else that the page is about. Clean and organized URLs are the ideal ones, which should look like.

Title Optimization

Your page title is what Google and other search engine crawlers look at to know what that page contains. The page title has to include targeted keywords for the search crawlers to understand the page information. It should be ideally created within 50-60 character limit (with spaces).

Heading Tags Optimization

Use of headings throughout the page allows breaking the content and making it more readable and skimmable. H1 is the most important heading tag, which could also be used as the page title tag. Using heading tags (H2 to H6) including targeted keywords that enhance the page’s search visibility.

Meta Optimization

Meta title and meta description are both an important factor to target. Create meta description describing about the page in clear and concise way, using core and related keywords. Google highlights the user search terms in bold that appears in the meta description. All this helps to improve the Click-Through-Rate (CTR).

XML Sitemap and Robots.txt Creation

Accurate indexing of all the pages is important to give an organized structure to the pages. XML sitemap creation and Robots.txt file helps to ensure that search engines can easily crawl and find deeper webpages.

Media Optimization

Search crawlers can’t read what a particular image, video or other multimedia file is about. This is where Alt attributes help to tell what that multimedia file is about. Using Alt tags along with readable link URLs enables search engines and users to access the content.

Site Content Optimization

Site content across all the pages is an important aspect for on-page SEO. It provides users with information, and tells search engines the context of the page. The content should be quality, unique, updated, keyword-targeted but relevant to the page topic, and must be created based on user search intent, within a well-formatted content body. Adding blogs to the website helps improve ranking and user engagement in an effective manner. Duplicate content should be removed as it is bad for on-page SEO.


If you are targeting local customers and marketers, then local optimization should be implemented thoroughly for on-page optimization. It includes adding and keeping address and contact info consistent throughout the site. If the business serves different cities or regions, then creating particular region based helps to rank for search queries specific to those regions.

Schema Implementation& Structured Data

Adding page-specific schema markup helps to gain enhanced search visibility as displayed rich snippets. Such strategy with structured data embedded on webpages help give a website boost in search rankings with improved click-through-rate.

Linking – Internal and External

For on-page SEO, internal linking helps to provide added value to the users and search engines. It helps in accessing relevant information quickly, delivers value and improves user engagement. Generating external links from authoritative sources also help boost a site’s visibility and ranking.

Page Speed Optimization

Page speed is a vital ranking factor, as stressed by Google many times. The slower a site or page loads; it scales down the user experience. Attention of users is less nowadays, and they want fast access to information. Slow load speed also increases bounce rate. Page load time should be within the 3-second frame. Right from optimizing images, media files to adopting several other methods, page load optimization is a must in on-site SEO.


More and more people are now accessing sites through mobile devices. If you are site isn’t accessible in the same way on different devices, it will decreased your ranking considerably. In fact, mobile-friendly or a responsive site is a must-have requirement now.


How On-Page SEO is different from Off-Page SEO?

The core objective of Search Engine Optimization (SEO) is gaining higher rankings in SERPs and increased inbound traffic. And for this you need a website that Google, other search engines and target users will love and find valuable.

Therefore, there are two factors on which you have to work on – on-page and off-page. These factors constitute to these two optimization strategies – on-page SEO and off-page SEO.

What is On-Page SEO?

On-page SEO is all the optimization techniques that you do within a website. It includes optimizing the website elements according to search engine guidelines to make the site valuable for target users. The core activities are:

  • Site structure including layout, navigation and site load speed
  • Content quality, richness, and uniqueness
  • Use of keywords throughout the site
  • Internal linking
  • Page title, headings, and meta tags
  • User experience
  • Use of multimedia like images and videos

What is Off-Page SEO?

Off-Page SEO refers to optimization activities that are carried out outside of the website. Basically, it means campaigns to make the site, content, brand popular while reaching out to target audiences through external sources and channels. The core activities of off-page SEO includes:

Business listing on third-party sites

Local citations

Article and blog submissions

Creating high quality guest posts to earn backlinks

Brand mentions on other channels

Social media activities


Optimize Fast and Effectively

SEO is an organic process and it takes time and effort. You can’t wait to see your optimization process snail. So do we. Our experienced, certified on-page SEO experts will help get your site fully optimized and in finest shape quickly and effectively.

We Build a Strong Foundation

Having a great marketing plan but a flawed product does affect negatively. With us, you don’t have to worry, as we will take care of each aspect of your site to build a strong foundation which will push your off-page optimization and marketing efforts.

Ideal Combination of Skills + Technology

Our skilled team of SEO professionals know what to do and how. They are well-versed in keeping a balance between creative and standardized. And with use of most suitable technologies and tools they carry out SEO practices that deliver the best results.

We Focus on Minute Aspects that Other Overlook

Have you ever wondered why a particular site ranks well above others even when both are putting maximum efforts in SEO? It’s the minute aspects that draw the fine line in the race. We work to identify these finer points and work to improve them to the end.

Dedicated SEO Experts

When we start working on a project, we assign dedicated resources for that. This helps them to get a good grasp on the business, its objective and creative definitive on-page SEO strategies, implementing those fruitfully.

Customized Strategy Built to Achieve End-Goal

Each project is unique, and for every other project, we start from the scratch, assessing, evaluating all the aspects and creating the blueprint for the optimization implementation. Our process is proven while being personalized.

Work with the award-winning team of SEO experts – Improve your on-page SEO potential to the maximum!

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Frequently Asked Questions (FAQs)

What is On-Page SEO?
On-page SEO means optimization activities done within a website to help improve the pages rank higher in SERPs. On-page or on-site SEO includes factors or elements including content, title tags, meta tags, heading tags, page load speed, content quality and structure, and more. Optimizing all these facets are key components of on-page SEO.
What is the Difference Between On-Page and Off-Page SEO?
On-page SEO looks at the site elements that include site structure, user-friendliness, content quality, keyword usage and other site aspects. It includes practices to optimize all the site elements according to Google and other search engine engines’ guidelines.
Off-page SEO includes elements that are outside of the website. The main motive of off-page SEO is link earning and brand popularity. It includes practices like creating and publishing content (blogs, articles, PR and more) on third party sites, earning reliable backlinks, promotion on social media channels and as such.
What On-Page SEO Checklist to Follow?
This should include key aspects, like (but not limited to): page title tag, SEO title, meta description, H1 and other heading tags, keyword research and optimization, content quality and keyword relevancy, site structure (silo structure), page load time, mobile responsiveness, user-friendliness, schema markup, and more.
What are the Benefits of On-Page SEO?
Effective and quality on-page SEO improves site content quality and relevancy related to the searcher’s query. It also helps to improve user experience. This results in Google and other search engines better understand the site, accord it quality and value, and rank it higher in search result pages.
What are Key On-Page SEO Ranking Factors?
There are many ranking factors critical to on-page SEO, and these include:
• Page content
• Keyword relevancy and density
• Use of keywords in title tags, meta and heading tags
• Page load speed
• User experience
• Mobile-friendliness
• Image alt tags
• Site navigation
• And much more

How Much Does On-Page SEO Service Cost?
This depends on a wide range of factors, including- current optimization, SEO strategy, business type, size of the site, services required, SEO agency, plan, and much more. It also depends on if you are looking for on-site SEO as standalone service or as part of complete SEO package.

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