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SEO PRICING

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SEO PRICING

What is the most important deciding factor for you to choose SEO services? Out of all, Search Engine Optimization (SEO) pricing and plans are a key consideration for all type, size and industry businesses.

  • More than 3/4th of services are in the form of monthly retainer pricing models.
  • Average monthly price that businesses pay for SEO services ranges between $500 and $1000.
  • More the experience and better the expertise, higher the SEO pricing. However, the silver lining is – better is the SEO service, result for the project and increased ROI.
  • SEO pricing varies greatly depending on whether you are serving locally or globally.

Being puzzled about how much you should pay, or how much you can pay for SEO is a big concern. Of course, you have a set marketing budget, and you want to gain best results at minimum cost you can.

SEO Pricing

ESEARCH LOGIX – STRATEGIC SEO SERVICES WITH VALUE-FOR-MONEY, CUSTOMIZED SEO PRICING PLANS

We are your trusted SEO and digital marketing service provider, with an experience of over a decade, with a proven record of transforming business’s digital presence and growth. We bring forward data-fueled, strategic SEO best practicesto drive maximum growth for them.

We understand how each penny is important for you, and with us you will receive the best support for your investment. We are not a one-size-fits-all SEO agency, and we are not over-the-counter SEO service provider that seems too good to be true. We deliver quality, create realistic goals, and charge only for what you serve, with full guarantee of maximum return on investment (ROI) that you can gain.

  • Affordable Monthly SEO Pricing
  • Multiple SEO Pricing Models
  • 10X ROI
  • Customized SEO Packages

Maximize your brand’s true potential – Contact now for a free SEO quote!

Get in Touch with eSearch Logix now!

WHAT IS SEO PRICING?

SEO pricing refers to the total cost of SEO services a business pays the SEO agency or professionals for the optimization services they receive. This can be based on a monthly retainer model, or a project-based cost, or hourly rates for the activities done.

WHY BUSINESSES PAY FOR SEO?

Businesses hire SEO services to help optimize their site, make it search-friendly, rank the site and pages higher on search results for related keywords, and help bring in more inbound traffic and improve sales. The entire objective of SEO is to increase inbound website traffic and sales. And therefore deciding what to pay for, budgeting for that is a big investment decision for businesses.

Therefore, they must be fully aware of what SEO pricing is, what it entails, what different pricing modelsare, how they should choose the package and pricing, and what services they will get.

HOW MUCH DOES SEO COST?

SEO is a vast field. It includes different factors, activities, purposes, methods, and mechanisms. It is an ever-evolving field. Therefore, there can’t be a standard or set pricing for SEO services. Every other SEO campaign or project is different, its target and objective is unique, and the methodology is also specific to each SEO campaign. All this helps to determine the right SEO costing.

As a business owner, you must also comprehend that SEO is not a one-time investment. It is an ongoing process. You have to reach a position, and then defend that. You have to dig-in to keep your SEO game up. This means that you have to consistently invest in quality SEO.

Now, if you want to figure out how much SEO costs, then there is no straightforward answer to that. There are cheap and standard SEO that you may find easy on the pocket. But that can also backfire, if you don’t get desired result. On average, quality SEO does cost anywhere between $200 and $2000 per month, depending on your business type, size, target market, location presence, services required and much more.

 

WHAT FACTORS DEFINE SEO PRICING?

There are several factors that determine SEO pricing:

  • Website Scale and Complexity

An ecommerce is a different site with hundreds and thousands of pages. Whereas a financial consultant’s site is different. Therefore, the SEO pricing for both projects will be different.

  • Business Objectives

Some want to increase website traffic, while some want to see higher keyword ranking. Some want to target a few keywords, while some want to draw in more qualified leads for increased conversion chances.

  • Optimization Requirements

Some clients may want only basic optimization, while some would want in-depth support and site’s structural support and maintenance. Some want higher focus on content marketing, while some want to build reputation. The range of SEO activities also define how SEO pricing is defined.

  • Keywords to Target

If you are an ecommerce business, then there are high chances that you will target a wide range of keywords and products. However, another usual business may target only a few keywords depending on the competition they are eying.

  • Industry Type & Competition

Some businesses and industries often have highly competitive keywords, including finance, medical, lawyers, and as such that may also include software companies, real estate businesses, etc. The cost-per-click (CPC) for highly competitive keywords will mean higher pricing. Businesses belonging to different industries will find different pricing models fitting to their need.

  • Markets and Locations Covered

If you are targeting consumers in your local area then the SEO pricing is considerably low compared to a business that targets market and consumers in different cities, states and countries.

  • Current Brand Status

SEO pricing is also defined by how much strong your present SEO profile is and what is your brand’s status is in terms of visibility and awareness. A business that is starting from scratch will have different optimization requirements than an already established business with certain search presence. This will mean different service requirements and different pricing.

  • Pricing Model

SEO pricing is also defined by what package or plan you are most comfortable with. Do you want a monthly retainer plan, a one-time project based plan or want SEO services on an hourly bases?

 

FACTS AND SOME KEY TIPS ABOUT SEO PRICING

  • SEO service usually do cost anywhere between $200 to $10,000 and much more.
  • Don’t fall for cheap SEO pricing. You won’t get good results. It will only be basic SEO service.
  • Quality comes at a price. Therefore, always pick reliable, professional and expert SEO agencies that deliver best ROI.
  • Go for customized SEO packages after knowing your site’s SEO health, your business goals, and after reviewing what SEO activities you need to gain desired results.
  • Monthly retainer is the most popular and sought-after pricing model. For a long term SEO support, pick monthly SEO packages over other models.
  • No SEO service guarantees results. So, don’t fall prey to such adverts, as these services may not be legitimate.
  • Always inquire for any hidden or additional service and related fees.

WHAT ARE DIFFERENT SEO PRICING MODELS?

Different businesses need different services and strategies. And pertaining to that, services are offered by agencies, which define how SEO is priced:

  • Monthly SEO Retainer Plans

This is the most common SEO pricing model, also known as a package. This works by executing SEO strategies and activities on a monthly basis, based on the plan package chosen by the client. This is an ongoing SEO process, which is billed on a monthly basis. For effective results, monthly SEO package should be chosen for a term of at least 6 months. The monthly price ranges from anywhere between $200 and $1000 and beyond.

  • Hourly SEO Plans

This pricing model is more suitable for SEO consultants, small agencies as well as individual freelancer professionals. Many businesses opt for this model when they are in need of specific work like website audit, keyword research, content creation and as such. The charges can be anywhere from $50 to $300 per hour and beyond that, depending on the project complexity and skill of the professional.

  • Project-Based Pricing Model

When the project requires one-time effort and there are no recurring activities in requirement, project-based pricing model will fit in perfectly. Such projects usually require technical and on-page fixes, content creation in bundle, site silo structure and as such. The pricing usually varies from $500 to $2000 and more.

  • Pay-Per-Service Pricing

Now, when you don’t want the SEO services as whole, and want specific activities then you can opt for custom pricing or à la carte pricing model. You pay only for the service you avail, and this can be one-time, hourly, or monthly service as well.

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Moderate Competitive
BRONZE PLAN
20 Keywords
30 Pages Optimized
Onpage Optimization
Offpage Optimization
Competitors Analysis
Weekly Updates
2 Blogs/Mo
2 Articles/Mo
1 PR Per Mo
1 Premium PR/Mo
1 Guest Post/Mo
Social Media Posts
Website Consultation
Core Web Vitals
Blog Setup

$349/mo

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Competitive/Ecomm.
SILVER PLAN
40 Keywords
60 Pages Optimized
Onpage Optimization
Offpage Optimization
Competitors Analysis
Weekly Updates
4 Blogs/Mo
4 Articles/Mo
2 PR Per Mo
2 Premium PR/Mo
2 Guest Post/Mo
Social Media Posts
Website Consultation
Core Web Vitals
Blog Setup

$599/mo

Get it Now
Large Websites/Ecomm.
GOLD PLAN
80 Keywords
100 Pages Optimized
Onpage Optimization
Offpage Optimization
Competitors Analysis
BiWeekly Updates
8 Blogs/Mo
8 Articles/Mo
4 PR Per Mo
2 Premium PR/Mo
4 Guest Post/Mo
Social Media Posts
Website Consultation
Core Web Vitals
Blog Setup

$849/mo

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Advanced SEO/All Size
PLATINUM PLAN
Upto 200 Keywords
Sitewide Optimization
Onpage Optimization
Offpage Optimization
Competitors Analysis
Daily Updates
14 Blogs/Mo
12 Articles/Mo
6 PR Per Mo
3 Premium PR/Mo
6 Guest Post/Mo
Social Media Posts
Website Consultation
Core Web Vitals
Blog Setup

$1299/mo

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Detailed Plan Comparision

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SEO PRICING BY SERVICE LEVELS

Low-Cost SEO Services

This can be categorized in two – cheap SEO services as well as affordable. While affordable means limited activities and pricing that fits low budget of small businesses, cheap means too low cost that doesn’t look good when it comes to quality services. You can look for affordable SEO services when on tight budget, but beware of cheap services as these won’t help your brand’s growth.

Mid-Level SEO Service

These are definitely worth looking at and opting for. However, you should make your homework, assess SEO agency’s credential, their past record, expertise and skill. The activities will be defined and limited. This service type and pricing model is fitting for small businesses when starting out SEO for the first time.

High-End SEO Service

As the name suggests, this SEO service structure includes comprehensive activities, methods and inclusive of all that is required from start to finish to take the business on the top and maintain that ranking and results. This service structure is carried out over a long period and delivers long-lasting results. And subsequently the pricing can be high as well.

Enterprise SEO

This one is specific for big organizations and multi-national companies having big size websites and also multiple sister websites. The cost of SEO ranges in thousands per month, and it requires a big team to handle the entire SEO tasks to sustain the business growth.

MONTHLY SEO PRICING
Our Monthly SEO Packages

Monthly SEO plans are retainer plans which are the most common. And we provide wide ranges of monthly SEO plans for clients, depending on their specific requirements and project requirements, and budget as well.

Our Monthly SEO pricing plans fall into 5 different categories:

• Starter – $199 / month
• Bronze – $349 / month
• Silver – $599 / month
• Gold – $849 / month
• Platinum – $1299 / month

These pricing packages are differentiated based on keywords targeted, and activities covered.
SEO is an organic and ongoing process. It requires manual efforts that take time to fruiton results. Therefore, for best SEO results, it is recommended that you opt for at least 6 month time period service to get substantial, long-lasting results.

Do We Provide Only Monthly SEO Services and Plans?

No. While monthly SEO pricing is the standard in SEO packages, we are not limited to that. Based on client and project requirement we also provide services for project-based, hourly and custom package plans.

SEO SERVICES WE COVER IN PRICING PACKAGES

SEO includes different optimization methods and processes, right from site audit, technical SEO to on-page, off-page, content marketing, analytics, reporting and much more.

Initial Website Review and Analysis

This helps to determine the present SEO health of the website, consisting of site structure, backlink analysis, keywords targeted, duplicate content, Google penalty, manual spam, source code validation, traffic and page rank analysis.

On-Page SEO

On-page or on-site SEO is all about optimizing the content throughout the website, along with different website elements that should make the site search-friendly. These include website architecture and taxonomy, sitemaps, page titles, content optimization, meta tags, image tags, robots.txt file, canonicalization, internal linking, structured data, landing pages, page load speed, and more.

Content Marketing

Content is the most important aspect of SEO, whether it is on-site optimization or off-site optimization. We produce native, quality, fresh, and insightful and research based content in various formats including blog, article, press release, guest blog, web 2.0, infographic and more, which are published on quality, reputable and authoritative third party sites.

Off-Page Link Building

Off-page SEO is all about promoting the brand across different online channels and sources through content and other mediums for enhanced outreach. It basically includes earning natural and ethical one-way links through article submission, classifieds, social bookmarking, PDF submission, blog posts and various other methods.

Local Search Optimization

Many businesses, especially ecommerce sites and service businesses that function locally, require specific SEO services. Our pricing plan includes specific activities for them that includes local search engine submission, Google My Business profile, Google Plus set-up, Google Map update, customer reviews and much more.

Social Media Optimization

No business can thrive and grow in today’s time without having a strong social media presence. We ensure to create a robust, influential social media presence of businesses across different social channels, growing their followers, enhancing customer reach and interaction, and more.
Apart from these, other services that we cover in our monthly as well as project based and custom pricing plan models include technical SEO, website usability, analysis, reporting. Each plan comes with a different set-up of assigned account managers.

SEO QUOTATION – WHAT IT INCLUDES?

When you first consult an SEO agency or a professional, the first and foremost process is the discussion about the project, business goals, requirements and budget. Based on that, the agency or the company will provide a detailed SEO proposal outlining the project details, tasks to be carried out, pricing plans and much more. 

A detailed SEO proposal contains the following aspects:

Campaign Time Period

It includes the campaign duration, specific to what the client is agreed on and how much time will be taken to cover the task at hand.

Site Audit

A pre-campaign site audit is done to ascertain the current SEO health of the site. Complete site test and check-up is done, with audit analysis reports pertaining to keywords, ranking, content, usability, structure and more.

Keywords

How many keywords to target based on pricing plans, along with a report of in-depth keyword research and mapping is included that details on the most suitable set of keywords for SEO campaign success.

Technical Optimization

It includes recommendations pertaining to domain redirect, organic and local schema implementation, robots.txt, XML sitemap, 301 and 404 pages, and much more.

On-Page Optimization

The proposal includes recommendations to execute pertaining to the on-page or on-site optimization of the site, which lists a road map, and factors such as metas, title tags, URL structures, page content and much more.

Off-Page Optimization &Monthly Target

This includes all the monthly factors and processes which will help in improving the site’s ranking to the desired level, with mentioned tasks and activities.

HOW TO DETERMINE IF THE SEO PRICING IS RIGHT?

While you may come across different SEO pricing plans, and from different agencies, you have to sort out a few ones and then compare them. Comparison shouldn’t be done based on pricing but you have to check if the pricing is right and whether you will get worth from that or not.
So, here are a few steps that help in determining whether a particular SEO package is right or not:

Check the Company Website

Go through their site and get an impression of who they are, what they do, how skilled and experienced they are, what projects they have experienced handling and what is their strength, quality and quantity wise. You will get the right impression of an authentic website and business. Check their privacy policy, owners and what mode they communicate with and also go their customer reviews.

Past Projects

A lot of idea about how an agency is and what kind of quality and expertise they will bring for your project is determined from the case studies of the clients they have served. These real examples prove to be a testimony of how successful they are in what they do.


Ensure Their SEO Practices are White Hat Only

Do they use only white-hat practices or engage in black or grey hat as well. Only white-hat or organic SEO practices are what is recommended by Google and other search engines. This may take time to yield results, but that will be long-lasting. Engaging in black hat or spam activities leads to penalty and is a complete no-no.

Consult Them Clearly

Have a thorough and clear consultation with the agency about what you are looking for, what is your business goal and objective, your budget and so forth. Know in detail what kind of professionals will be working on your project, what experience and expertise they carry, what tools will be used, what will be the reporting format, and how they can justify the SEO pricing.
After going through all these factors, you have to determine whether that agency or the pricing plan is right for you or not.

OUR SEO PRICING MECHANISM – HIGH RETURN ON INVESTMENT

We don’t decide on our SEO pricing based on just what others are doing, or define that randomly. We assess what we are doing, what resources and technologies and methodologies will be used, how much manpower is required, project dedication and time duration, and all this helps us to determine the SEO pricing.

Our pricing model is developed emphasizing on high return on investment:
Our SEO strategies are advanced, based on latest trends, and definitive to gaining future-centric benefits.
We define our SEO process to align with the business goals and objectives, and we can customize that to meet specific requirements to achieve best results.
Our pricing is calculated considering each and every aspect of the SEO service, related activities and what will be best for all.
We ensure that we define pricing that is affordable for clients, worth in quality for them, covers everything important and needful, while also profitable to sustain us.
Whatever your specific and precise requirements are, we can tailor our pricing to meet particular requirements of businesses. After all, for us, our clients’ success and growth is what drives us.

Frequently Asked Questions (FAQs)

Is Paying for SEO Worth?
To stay in contention to draw traffic from organic search results, SEO is a must for you. However, implementation of SEO depends on your skill and expertise. It is an ongoing process and therefore continuous, effective and quality strategic input and effort. Paying for professional and skilled SEO is worth as it will provide you with long-lasting results, with high return on investment.
What is the Usual/Standard SEO Service Pricing?
While it depends on the project and site, the usual pricing per month for SEO can range anywhere between $200 to $1500 dollars, and more, for a small business to a large enterprise. You can not only opt for a complete SEO service package but can also request for customized SEO plan specific to the services that you require.
Should I Opt for Six Month SEO Plan?
If you are looking for long-term results, then monthly SEO pricing plans are the most suitable and preferable one. This specific plan is what most SEO agencies provide and are popular. As white-hat SEO is what is legitimate as per guidelines of Google and other search engines, it takes time to build credibility, and deliver successful results. Therefore, to gain optimum results and see considerable growth, you should opt for at least six-month SEO plan.
What are Different SEO Pricing Plans?
You can opt for SEO specific to your requirements, site’s complexity, competition, and business goals. The most popular and helpful is the monthly retainer SEO pricing plan (beneficial as SEO needs continuous effort). However, you can also opt for one-time, hourly-based, or customized SEO plan as well depending on what specific SEO tasks you want.
What Factors Affect SEO Pricing?
There are several factors that affect SEO pricing:

• Business size
• Website complexity
• Industry type
• Market or areas covered (local SEO is generally cheaper than an international SEO plan)
• Business goals
• Present site health SEO-wise
• Plan opted for (monthly, hourly, one-time, or custom)
• Skill and expertise of the SEO professionals
• SEO service time frame
• And much more

Will I Be Provided with a Free SEO Quote?
Yes, when you discuss your project with us, we will go through your site’s SEO audit and provide you with a free quotation, detailing which SEO plan is right for you. Also, based on your requirements, we will provide you with a free SEO quote initially. We can also create a customized SEO quote depending on your specific requirements.

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