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How Email Marketing Software Can Make Your Small Business into a Bigger One

Alekh Verma | November 4, 2023
email marketing

If you are not using email marketing software, you won't be able to drive maximum profit from your all email marketing efforts.

Many professionals say that email marketing is dead and no longer effective in today's fast-driven world.

Email marketing is the first and oldest Internet marketing strategy. And, in more than four decades since the first email campaign, a lot has changed in the modern marketing world.

On average, a person daily receives 126 emails, thanks to the spam blocker for not letting more.

People get emails from their friends, from family, from co-workers, and from countless sales companies, but it is the true fact the person hardly opens any email, maybe even 2 or three emails, except that email belongs to his or her close ones. Some market reports claim that various businesses are losing faith in email marketing.

So are they right? Is email marketing dead today?

Just read the email marketing data 2021 carefully and you will understand the fact

  • Nearly nine out of every ten marketers use email marketing to distribute content organically
  • The number of active email users is forecasted to reach 4.3 billion in 2023
  • 6 billion emails were sent and received each day
  • 64% of small businesses use email marketing to reach customers
  • 4 out of 5 marketers said they’d rather give up social media than email marketing
  • 20% of retail, e-commerce, and consumer goods and services companies are personalizing emails based on gender, race, and ethnicity.

So if email marketing is dead, then why do these statistics support the growing future of email marketing?

The answer is email marketing is dead when you are not using it with modern technology.

Email marketing might not be the hottest way to promote your business in the current time, but with email marketing software you can do marvelous things from your email.

Even it has the power to uplift your small business to a large scale. Email marketing is still a powerful online marketing strategy for all sizes of businesses. Its cost-efficient and low investment advantages make it the most effective way to enable small businesses to reach out to new customers, grow their audience base, and build their reputation.

And in this blog post, eSearch Logix will tell you how Email marketing software can make your small business into a bigger one. By the end of this blog, you will learn how using this tool you can make every email campaign fully successful and grow your small business.

What is Email Marketing Software?

Email marketing software is a SaaS-based software or web application that is used to create, send, test, optimize, and track email campaigns.

This software has features like email scheduling, email builders, and campaign automation tools to allow you to streamline operations. Using such tools, digital marketers get useful reporting and analytics to enable them to measure key metrics and customize their strategy.

Email marketing software provides marketing solutions to help businesses communicate with their subscribers, get useful reporting and analytics, and measure key metrics to customize their online strategy and grow their audience base.

This software is used for many purposes such as growing the list of email subscribers, designing and building customized email templates, creating segment lists for more targeted and relevant email campaigns.

The primary features of the typical email marketing software involve:

  1. Auto-responders and schedulers
  2. Form builders
  3. Templates
  4. Email editors
  5. Analytics and Reports
  6. Marketing automation
  7. Customer segmentation
  8. Content suggestions
  9. Mailing List Management
  10. Autoresponders
  11. Ensure CAN-SPAM Rules
  12. CRM Integration
  13. Social Media Integration
  14. A/B Testing Tool 

Types of Email Marketing Software

Email marketing is a diverse marketing process that involves different activities. Based on your business requirements and goals, there are mainly four types of email marketing software:

  1. Direct Sales: This tool is the most common type which is used by digital marketing companies to send promotional emails.
  2. Newsletter: This type of email marketing software act as a communication tool. It allows marketers to send newsletters with quality content like how-to guides, tips, articles, and product launches.
  3. Transactional emails: It is an opt-in kind of phase, where customers agree to be added to your mailing list for some essential information such as order confirmation emails, password reset, and email receipts.
  4. Autoresponders: This email marketing tool sends multi-tiered emails based on the recipient's feedback to allow businesses set emails to pre-defined paths.

Examples of Email Marketing Software

  1. HubSpot Marketing Hub
  2. Zoho Campaign
  3. MailChimp
  4. ThePeppyMail (powered by eSearch Logix)
  5. Flodesk
  6. Benchmark
  7. Constant Contact
  8. SendinBlue Email 

ThePeppyMail is our own tool build by eSearch Logix. This is an advanced email marketing tool to empower you to do maximum things through every email. Our ThePeppyMail has been designed to serve small businesses, entrepreneurs, non-profits organizations, marketing agencies, and companies who want to scale up their business growth through email marketing.

This software has been built with modern technology including artificial intelligence, machine learning, data science, and customer behavior analytics to let you gain deep insights and create a buzzing email campaign.

ThePeppyMail allows you to grow your subscriber's lists, design email templates with brand colors, send promotional newsletters, verify links, gain insights from campaign analytics, test for device compatibility with email inboxes, and much more.

Why Small Businesses Need Email Marketing Software?

The first email was sent in 1971, and it fully changed how people communicate with each other. Today, businesses use email to connect with audiences, build trust, and boost sales. The best advantage of email marketing is that it enables businesses to reach their potential customers directly at a low cost.

This gives better opportunities to small businesses to make more customers through sending weekly newsletters, promotional emails, special deals, discount offers, and new product launches to customers. But to implement all these email marketing strategies, you need an intelligent application and that is where email marketing software comes in.

For small businesses which usually don't have big budgets for digital marketing, having an email marketing tool or software can empower them to grow their business scale. To understand its importance, here are those key reasons why small businesses need email marketing software

1. It Generates High ROI

According to a report from eMarketer, email marketing software has the ability to increase ROI by a median of 122%- this is 4x higher than any other digital marketing strategy. Such tool provides you the features like A/B testing, a double opt-in to let you improve your campaign performance and thus enhance your ROI.

2. Reach to Different Segments of Your Target Audience

Email marketing allows small businesses to create targeted campaigns by leveraging data about email subscribers. By using email marketing software, you can create personalized content according to specific buyer personas and send them the most appropriate content they like.

3. It Saves both Time and Money

We often heard that time is money. But small-scale businesses usually lack both time and money for investment. Modern email marketing tools have some advanced features like marketing automation which automatically sends an email to the target list.

It also allows your sales prospecting team to engage with your audience and build a new customer base while you are working on other segments of your running your business.

It is relatively inexpensive when compared to other online marketing methods like PPC advertising, Google Ads, etc. So, email marketing software can empower you to create a professional email copy that can go to thousands of subscribers at a very low cost while saving your lot of time and money.

4. Build Strong Relationships with Customers

Marketing is not only about promoting or selling your products & services, but it also includes demonstrating value to consumers and showing your audience how much they are important to your brand.

Every email you send doesn't necessarily have to involve a selling pitch but using a tool you can quickly and effectively provide value to your contacts by sending them customer loyalty offers, incentives, and regular updates to your brand.

These are the primary reasons why small businesses need dedicated email marketing software.

How Email Marketing Software Can Make Your Small Business into a Bigger One

Small business lacks funds and resources to invest in bigger marketing plans. That is why they need solutions that can help them grow their business scale at a low budget and generate maximum profits.

And with email marketing software, small businesses can keep their audience engaged, increase customer lifetime value by sending them targeted messages at the right time. This is possible because of the below features of email marketing software that empowers small businesses to do big things through just an email.

1. Effective Email Deliverability

No matter how compelling your photos, messages, and linking strategy are, it goes to waste if the customer never receives your email. Deliverability is a big struggle for any email marketers, with changing practices in email service providers, it becomes important to keep a consistent pulse on deliverability.

That is why email marketing tool keeps you always active to timely send notifications, regular updates, and newsletters to customers and thus help you build a good sender reputation with great deliverability.

Our ThePeppyMail tool leads the industry to timely send important emails using an automated calendar system and builds your brand reputation with good deliverability.

2. Email Journey Builder for Faster Email Creation

If you have an eCommerce website, your site might be suffering from cart abandonment rate. But email marketing software comes with automation capabilities that automate content optimization process and boost your conversion funnel.

With these automated journeys, your sales team can sit back and forget about all the tensions. This automated email builder allows you to create professional emails that engage your potential customers.

3. Create Personalized Emails To Engage Customers

Personalization is the secret key to engage the audience with your marketing strategy. Best email marketing software comes with such a dedicated feature that leverages detailed information to know more about your customers to position your brand and messaging in a way that resonates with your customer.

Using personalized messaging in email marketing has been a proven technique for generic branding, specifically in improving open and click-through rates.

4. Optimize Your Send Time to Stay One Step Ahead

This feature lets you send messages at the optimal time, which is when customers have opened your emails in the past. By optimizing send time it improves your click-through rates and conversions. 

5. Connect When Customer Are Available

Email marketing software for small businesses gives good analytics to help them understand when their customers open the emails. Once you know it, you can insert different calls to action depending on their usual email opening timing. For example, you can send the latest deals or your top-selling items by giving the relevant content on their email opening time.

6. Get Better Ticket Monetization

In a typical email marketing tool, you can send all your customer complaints to the help desk and generate tickets. This functionality is common in CRM, but in email marketing software you can do it in a better way.

7. Promote Your Business on Social Media

Many email service providers that allow you to promote your business on social media, which costs a lot. Whereas, email marketing software can help you make your product popular on social media. For instance, you can incentivize an email campaign with attractive deals if the recipient likes your Facebook page or pin your hashtags.

8. Expand Your Market Reach at Affordable Budget

One of the best advantages of using email marketing software is it not only helps you build a long subscribers list but also expand your reach to them at lower costs than traditional marketing outlets like TV, print media, and radio. As you increase your audience base, you don't have to worry about the marketing cost. You can simply expand your market reach with compelling emails. 

9. Get More Accurate Metrics

Not all your email will make every user into your customer. But email marketing software provides you a detailed post-campaign analytics report that could help you understand key metrics such as open rate, forward messages, engagement level, and click-through rate. With such detailed analytics report, you can accurately measure the cost-benefit ratio and account for each campaign's budget.

10. Reduce Tasks

As email campaigns are measurable down to the details, you can filter with the best method among a set of email campaigns. Email marketing software has A/B testing feature that shows the best key metrics among different campaign and thus it reduces you extra task on marketing research and focuses more on core areas of your business. 


Email marketing works when you do it with an intelligent machine that is email marketing software. Whether it is a simple letter "Welcome on board", “Thanks you for subscribing" or a sales pitch, email marketing software empowers you to reach impressively to your customers by keeping updated with your brand activities. When this happens, it becomes easier to engage them with your business and thus your small business company starts growing to a bigger level.

Now we would like to hand over the mike to you

Is your current email marketing giving you the best value? What do you think of where today’s marketers are making mistakes?

Write your valuable thoughts in the below comment box

Or if you want to upgrade your business with email marketing, eSearch Logix provides modern email marketing packages that can help you grow your small business at minimal cost.

Our ThePeppeyMail is an advanced email marketing tool that is integrated with the latest features you need today to boost your any size of business. This tool has enabled our global clients to increase their sales growth by creating high-performing email campaigns.

Explore the Features of ThePeppyMail and check what you want to do with it.

Alekh Verma

CEO and Founder at eSearch Logix Technologies!

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