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The Ethics of Using AI-Powered Tools like ChatGPT for SEO and Content Creation

Alekh Verma | August 7, 2023

In our digital age, every action and its results are recorded as data. Computers also store, manipulate, and utilize this data. Artificial intelligence (AI) is getting close to being a necessary component of our existence, even though the idea of AI bots taking over the globe may seem like a far-fetched fantasy.

For a couple of years, everybody sounds to be talking about AI and the importance of AI in our daily life. We weren't prepared for the extent to which using AI in our marketing strategies would be beneficial. AI is assisting businesses in providing better customer service, from automatically updating shopping preferences to Gmail filters. Yet marketing is one industry where AI has the potential to do much better. AI-powered algorithms may now design, modify, and enhance your marketing strategy.

Fret not. Here in this blog, we'll discuss the importance and ethics of AI in SEO and content creation and how industries can unleash the use of AI in content marketing.

Artificial Intelligence and ChatGPT: An Overview

Building intelligent devices that can mimic human intellect is the focus of the computer science field of artificial intelligence. AI-enabled devices may assist us in achieving a wide range of everyday goals in a wide range of spheres of our life through the process of systemic automation and machine learning.

AI operates when a device with the help of intelligent coding and iterative processing; is given access to a large amount of digital information. After processing and analyzing the trends, patterns, and attributes provided by the data, the program automatically learns how to mimic specific anticipated actions.

Companies are looking at AI solutions like ChatGPT to assist with copywriting and content development. A similar issue is asked regarding whether content writers will be replaced by AI. While not all copywriting situations may be appropriate for AI-generated material, there are some excellent applications for these technologies.

ChatGPT is an artificial intelligence (AI) tool developed by OpenAI that generates text using machine learning methods in natural language.

Text-based content creation, including website copy, meta descriptions, and conversational content like chatbots, is where ChatGPT excels. ChatGPT is the talking point of many businesses to generate content. Using this, businesses produce engaging and handy materials, maintaining time and resources.

Related: How ChatGPT is Revolutionizing the No-Code Space

The Scope and Rise of AI in Digital Marketing

In recent years, digital marketing experts from all around the world have learned the benefits of AI. AI in content marketing may help marketers increase ROI by conducting market research and competitor analysis. Also, it may be used to analyze users' behavior and discover the most recent trends. Yet, the application of AI in marketing is still in its infancy. Marketers may also employ big data and machine learning to produce user-friendly content.

ChatGPT is a powerful AI-driven content production tool that has the potential to fundamentally alter how content is created and consumed. By combining the benefits of deep learning and natural language processing, ChatGPT can produce high-quality content that meets the needs of its users. ChatGPT can also help businesses stay competitive by reducing the costs associated with content creation.

Benefits of Using AI Tools like Content Creation

Content creation is a nightmare for digital or traditional marketers, especially when there's a lack of talented writers. With the introduction to ChatGPT, content production is a cakewalk now, but is it applaudable? Let's look at it.

  • Personalized Content Production

Marketing aims to boost consumer engagement, and marketers need to create personalized content to understand the taste and requirements of the target audiences. Here using AI tools like ChatGPT could be a deal breaker and can be a great help in content development. The AI-powered tools gather customer data through ML and AI algorithms and analyze it to develop customers' profiles.

Marketers can overlook the power of email marketing, especially when the competition is at its peak. Tools like ChatGPT helps to create personalized emails to capitalize the email marketing campaigns.

  • Speed Up Content Development

It doesn't matter if your Usain Bolt of writing, but human writing is limited to a certain extent. Quick summaries, news updates, and notifications for personal messaging apps may all be created with the help of AI-powered content generation.

Moreover, the whole process of developing content with AI may be automated with little to no human input. Using a content development accelerator to increase traffic and lead generation is one of the best B2B content marketing strategies.

  • Fresh Keywords and Topics

Let's face it, the business belongs to SERP, and SERP algorithms depend on keywords. AI can analyze data and produce insights that humans will never be able to match.

Analysis of AI customer data might offer useful knowledge for content production. It could provide you with a precise idea of what your target market likes and is interested in. It allows you to develop original ideas that will resonate with your target market.

  • Develop User-Generated Content

Millennials are more inclined to use user-generated content (UGC) than sponsored content as the basis for their engaging decisions. Social media users in the modern day are excellent content creators and consumers.

Undoubtedly, you would want to use UGC as a brand to evaluate and enhance your reputation. The social media connections of this age are far more open to hearing about their favorite brands and shopping adventures.

AI algorithms may trawl through various social media platforms to look for brand mentions, collect feedback from customers, and track down product reviews.

  • Copywriting for Social Media

Every business aims to boost its brand presence and boost traffic through social media content, and when it comes to generating small content or copyrighting, ChatGPT is nothing less than a boon to marketers. Also, while creating content for social media, marketers heavily rely on user demographics.

AI has shown to be revolutionary in this regard. Tools driven by artificial intelligence may evaluate customer mood, preferences, and behavior in addition to demographic information.

This data helps marketers to enhance user engagement and optimize their SMM campaigns.

Role of AI in SEO Beyond Content

With time, AI is competing with human intelligence to a surface level but turns out to be paramount to marketers, when it comes to SEO. Let's look at the role of AI tools like ChatGPT in SEO.

Handles Smaller Coding

Compiling error-free code is still a hassle, but with human instruction and guidance, ChatGPT works flawlessly. ChatGPT has a respectable level of competence in mathematics and coding. It won't be able to judge more intricate creative concepts on a human scale. But it could help with:

  • Data collection
  • Curating schema code
  • Analyzing errors in the code
  • Verify the accuracy of various output formats.

You can't solely rely on ChatGPT (to date), so it's important to realize that ChatGPT and other AI tools like this cannot handle bigger tasks up to a human extent.

Better Search Intent

A very strong probability exists that ChatGPT will be able to comprehend the search intent of SEO-related issues. With this generative language model, it is possible to thoroughly analyze each search query, looking beyond simple keyword matching to the user's purpose.

Although at the early stage, ChatGPT appears to have an enormously higher capacity for learning than the most recent machine learning models. You may use the tool to determine the purpose of the searches.

As marketers, it is important to know how crucial it is to arrange your content appropriately in the context of responding to queries to go up the search engine results page to boost brand visibility.

Efficient Content Curation

Based on your target demographic, AI technologies are effective at producing content ideas, briefings, outlines, headlines, and even engaging articles.

Improving User Experience

AI-powered chatbots and virtual assistants provide your consumers with the assistance that is comparable to that of a human by using natural language processing. AI may also be employed to suggest relevant material to your audience.

Content optimization

As a marketer, your work isn't done by just curating content copies; besides the real hassle is to optimize the copy as per the search engines. By bridging gaps, examining keyword use and text structure, and identifying problems that affect ranking on SERPs, AI may be used to optimize content.

Accurate Insights

You may gather and analyze data using AI techniques to learn more about your audience. This information may be used to guide your content marketing initiatives.

Limitations of Using Apps like ChatGPT for SEO

AI-powered tools like ChatGPT are a pair of helping hands but come with a heap of caveats and slight nuances to be taken care of. Below we have enlisted some of the limitations of ChatGPT.

Misses Artistic Touch

Curating content is an art. A copy is full of technicalities, which apps like ChatGPT can handle easily, but where it fails miserably is adding emotions through the words. A good copy shows more than it tells, and these tolls don't help with the emotion. Although, for the time being, they try to imitate emotional phrases, they sound fake.

Frequent Factual Errors

As ChatGPT has demonstrated, AI tools are capable factual mistakes. While they occasionally generate accurate information, they can also plainly create misleading information and require oversight.

Threats to data privacy violations

The internet provides the great bulk of the data that is needed to train AI systems. It thus raises the problem of data rights violations. Businesses should be transparent and truthful about the data they collect and use.

Google Penalties are conceivable

According to Google's Search principles, formerly known as Google Webmaster standards, producing content with the primary goal of affecting ranking in search results is against our spam policy and puts your site at risk of being blacklisted.

Possible Plagiarism

In essence, machine learning algorithms that have been trained on existing datasets are what makeup AI technologies. These techniques occasionally create content that closely matches the original material without the author's consent.

It’s not Human

One last, but crucial disadvantage is that ChatGPT is not a human. As a computer, it is unable to produce the same levels of complexity, thought, and emotion that a human does. Hence, if you use ChatGPT, it's crucial to make sure that you continue to provide your viewpoint, tone, and voice to the content that is being created.

AI tools for SEO and Content Curation

Everybody talks about automation in the marketing domain. So here we have enlisted top AI-powered tools to automate your Organic Performance below:


Any topic may be discussed using ChatGPT, an AI-powered chatbot from OpenAI. It may make it easier for people to engage with websites, compose blog posts or social media updates, develop more advanced customer support bots, and do a lot more.

You may communicate with AI via ChatGPT to get assistance answering questions in a surprisingly human-like way, generate ideas for unique material, or even bring up a plot point from a prior session.


Grammarly is an AI writing assistant that analyses text using Natural Language Processing to provide recommendations for improving the grammar, style, and tone of writing.

By utilizing Grammarly as your writing assistant, you may increase the readability, intrigue, and persuasiveness of your writing in newsletters, emails, and articles. For usage with various office programs, such as Slack, Gmail, Google Documents, social networking, and more, Grammarly has a Chrome extension.


Using machine learning and analytics, the AI-powered Adobe Sensei system analyses audience behavior and predicts future behaviors, which may help suggest pertinent content and products.


SEMrush is a powerful and comprehensive SEO tool that content marketers may use to improve their SEO and marketing efforts. To assist marketers in the planning, execution, and tracking of their campaigns, SEMrush provides more than 55 AI-powered content marketing solutions.

Final Words
AI is evolving with time. It is still in the experimental stage and is only beginning to scratch the surface, the true potential has yet to be unleashed. There is little doubt that as GPT models continue to advance, their impact on SEO will increase even further.

Yet, it does not suggest that SEO specialists may put their confidence in an AI system to do their tasks on their behalf. Search engine optimization will only accelerate and get better with GPT models. It is among the things they are designed to accomplish.

Keeping everything aside, we should remember that ChatGPT is not a solution but just a tool.

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