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How Video Editing Apps Can Change Your Business?

Alekh Verma | February 8, 2023
Video editing services

Can you imagine what a video editing app can do? 

In 2020, a deepfake feature created a buzz on the Internet that made ‘Reface app’ viral. 

This app actually merged the culture of selfie and video editing process that creates incredible video with a unique face. 

So you must be wondering how a video editing app can create such a huge impact on the users who like to create unique videos that include personal touch. 

Here in this blog, you will learn how video editing apps give different video experiences to users that can change your business. 

Let’s start. 

What is a video editing app?

Video editing app is a mobile application which manipulates and creates a new video with different editing tools or features. 

Why video editing application market is rising drastically?

As per Wyzowl’s The State of Video Marketing 2021 report, the number of businesses which are using video editing app as a marketing tool has grown by 41% since 2016. 

This report suggests that:

  • 85 percent of consumers expect more videos from brands in 2021
  • 69 percent of consumers would rather watch a video than reading text
  • Video has helped 84 percent of marketers who the businesses 

And, according to Statista, the global video editing software market revenue is projected to reach over 900 million USD by 2025.               

Video editing

Famous video editing apps

  • Magisto
  • Hyperlapse
  • Adobe Premiere Rush
  • Filmora Go
  • InShot
  • Reface
  • Blender
  • Avidemux
  • WeVideo
  • Splice 

What feature made Reface app a viral video editing app? 

How would you feel watching yourself in Avengers movie in the place of Tony Stark? 

Of course, amazing. 

Reface app made it possible for people who always wish to watch themselves doing the same thing in their favorite shots in the videos. 

Reface app is a video editing app that uses AI-powered deep fake technology or synthesized media to let users try on another face or form for size in their selected video. 

This app has been developed by Ukraine based Startup Company. Its ability to generate a whole new animated face with a mix of two inputs (the selfie and the target video). 

What does it mean?

It means you can put your face in the place of Tony Star and create a new video that shows your face with the same graphics. 

This special feature made people excited that it went viral and made 20 million downloads across 100 countries. 

So, what is the learning point here?

If you can build a video editing app with a new feature that has potential to fascinate people, you can engage a lot of users and establish your brand. As the number of Android users is high worldwide, this gives a big opportunity if your app gets succeed in engaging millions of users. 

Yes, it is true that developing a video editing app with AI-powered features may cost you a lot; hence, you can choose Android app development company India for cost-efficient development. 

How video editing app can be useful to set up business?

If you want to use a mobile application as your business venture, you can think of developing a video editing application for both Android and iOS mobile platforms. This app gives a delightful video experience to users who are especially fond of amazing features. 

If your app has some extraordinary features like Reface app, you can win the game in just over the night. 

With the help of video editing app, you can not only provide different experiences to your users, but also make your app popular with video marketing

Don’t believe? Here are the reasons that will compel businesses to create or invest in video editing apps:

1. Capturing People's Attention

It is now evident, people love watching videos. They either see them because they like thrilling and dynamic content or just enjoy watching them at all. In every case, video is the best method to draw people’s attention. 

Video generally has a longer influence on the audience, therefore, it helps motivating other users who don’t know about your app but because of viral or trending video created by your app. 

2. Empower Users to Tell Their Story

People love to share what they like. A video editing app helps users to create something entertaining and personal video that tells their story to the world. 

Top iPhone app development company India focuses on creating such apps for Apple users as they are fond of using video editing apps.

3. Earn from Mobile-friendly advertising

People spend their maximum time watching videos on their smartphones. While almost 30% of the global population is on social media, it gives wide business opportunities to startups, small business owners, and entrepreneurs who want to reach global audience at a minimal investment cost. 

Mobile application is the option, right. But what type of mobile app should be developed that can engage a large audience that is the question. 

It is found that Apple users mostly look for premium features that stand out from other functionality. Hence, choosing iOS app development for your video editor app can open a wide scope of acquiring high paying customers. 

It means you can offer advertisement services to businesses on your app, in the same way as Tik Tok did. 

4. More Shares on Social Media

If your app creates an amazing video that hits viewer’s mind, there is high chance of getting high number of Facebook or Instagram shares. 

It can further act as video ads even don't feel like promotional content but creating a short film that inspires people in few seconds. 

And this is only possible by a video editing app which can create such kind of video content that is capable of motivating people through creativity and innovation.

5. Earn High Return on Investment

Video is becoming the most demanding content in today's digital world. Video editing apps play a significant role when it comes to editing video, or creating animation, cartoons, or other motion graphics. 

And as we know that how much does it cost in making a good video campaign which involves huge costs and paid promotions. 

Video editing apps stand as the best option for small business people who don't have sufficient funds to promote their product & service through a video campaign or ad. Just by using a video editing app, they can create their own video campaigns for free or at some minimal cost. 

In this way, video editing app plays a big role in helping businesses who want to enable other people earn rapidly. And if you are the owner of video editing app, you will certainly get high ROI. 


Undoubtedly, video editing app enables users to create the videos effortlessly what they ever imagined. You can delight a wide range of users who are fond of creating such video that gives them a personalized experience. 

Magisto, is one of the top video editing apps that provides seamless video editing features, no need for trimming or editing for a long time. 

Now, over to you. 

Do you have any unique idea for video editing apps that can create a sensation like Reface and Magisto app? 

Join our developer team who has great excellence in developing video editing applications that can delight the users of both Android and iOS platforms.

Alekh Verma

CEO and Founder at eSearch Logix Technologies!

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