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A Complete Guide to Website Redesign: Portal to Customer Retention   

Alekh Verma | August 16, 2023
Website Redesign

To ensure a successful website redesign, it is important to first identify the goals and objectives of the redesign. This can be achieved by conducting a thorough analysis of the current website, identifying areas that need improvement and setting measurable goals for the new website.

Once the goals and objectives have been established, it is important to develop a comprehensive plan that includes the scope of the redesign, the timeline, the budget, and the resources needed. It is also important to involve all stakeholders in the planning process to ensure that everyone is on board with the changes.

A website redesign can be the best way to give your online presence a much-needed overhaul. Whether it’s to improve the user experience, increase traffic and leads, update the overall look and feel of the site, or make it mobile-friendly, it’s important to have a plan in place before jumping in.

In this guide, we’ll take you through the essential steps to make your website redesign a success.

What is a Website Redesign?

If you already have a website, redesigning it means upgrading and modernizing its code, aesthetics, and content organization to better meet the needs of your target audience.

A website makeover may also entail the addition of new functionality or a complete overhaul on a different platform.

There usually comes a moment when your website might use a makeover, regardless of how wonderful it appeared when you originally launched it. It's practically hard for an obsolete website to produce exceptional results given the continually evolving algorithms, design methodologies, and customer behavior.

Read More: Relaunch Your Website Without Losing Your SERP Ranks – Here’s How to Do It!

Why should you Redesign Your Website

A website is often the first point of contact between a business and its customers. It’s important to ensure that your website is not only visually appealing but also highly functional. A redesign can help you improve the user experience, increase engagement, and boost conversions. Here are the top 6 reasons when and why you should consider redesigning your website.

Outdated Design

An outdated design can make your website look old-fashioned to visitors. If your website design hasn’t changed in the past few years, it may be time for a redesign. A modern and fresh design will not only attract new visitors but also keep existing ones engaged.

Poor User Experience

If your website is difficult to navigate, it may be time for a redesign. A redesign can help you improve the user experience by making it easier for visitors to find what they are looking for. A well-designed website should be easy to navigate, intuitive, and user-friendly.

Read More: Basics of Web UI/UX & 4 Reasons Why Users Leave a Website

Mobile Responsiveness

With more and more people using their smartphones and tablets to browse the internet, your website must be mobile-responsive. A redesign can help you create a mobile-friendly website that looks great on all devices, whether it’s a desktop computer, a tablet, or a smartphone.

Slow Loading Times

Slow loading times can be frustrating for visitors and can lead to high bounce rates. A redesign can help you optimize your website for faster loading times, which can improve the user experience and reduce bounce rates.

Low Conversion Rates

If your website is not generating enough leads or sales, it may be time for a redesign. A redesign can help you improve your website’s conversion rates by making it more visually appealing, user-friendly, and optimized for search engines.

Change Branding 

If your business has undergone a branding change, your website must reflect this change. A redesign can help you create a website that aligns with your new branding, which can help you create a consistent brand image across all platforms.

The Process to Redesign the Website

A website redesign can help you improve the user experience, increase engagement, and boost conversions. If you’re experiencing any of the above issues, it may be time to consider a redesign. A well-designed website can help you attract new visitors, retain existing ones, and ultimately drive more sales for your business.

Evaluate your Current Website

The first step in the process is to evaluate your current website. This will help you to identify areas that require improvement and those that are already working well.

Begin by checking for outdated content, such as broken links or irrelevant information, that needs updating. Make note of any content that is useful, relevant, and that you would like to keep.

Also, take a look at your website’s design, user experience, and functionality. Look for areas that are not user-friendly, difficult to navigate, or outdated in terms of graphics, color, and overall design.

Finally, take an inventory of your website’s traffic statistics. This will allow you to see which pages are popular and which ones are not receiving much traffic.

Define your Goals for the Redesign

Before embarking on a redesign, you must consider what you want to achieve from the process. Some typical goals might include:

  • Improve the user experience
  • Increase traffic and leads
  • Showcase your products or services better
  • Update the overall look and feel of the site
  • Make it mobile-friendly

Define your goals clearly and keep them in mind as you move to the next step.

Develop a Plan

A plan lays the foundation for your website redesign. It should outline the following:

  • A timeline for the redesign
  • A budget
  • An outline of the new site’s architecture and content
  • A design brief outlining the new look and feel


A timeline is crucial to ensuring that your website redesign stays on track. Make a list of the tasks that need to be accomplished and set a realistic deadline for each one. This will help you to avoid delays and ensure that you launch your new website on schedule.


The budget for your website redesign will be based on various factors, such as the amount of content you have, the complexity of your design, and the features you want to include. When drafting your budget, be sure to include the cost of web design and development, content creation, hosting, and any add-ons or third-party tools you plan to use.

Architecture and Content

The sitemap for your website is the first step in developing a clear and organized architecture. Start by creating a list of all the pages you want on your website. Group them together according to their content, and create a hierarchy from your homepage down.

This foundation will help you develop the content needed for each page of your website.


A website’s design sets the tone for your visitors. If you plan on staying relevant, it is essential to have an updated look that reflects your brand and values. Include the following in your design brief:

  • Color scheme and style
  • Typography
  • Images and graphics
  • Navigation
  • Call-to-action placement
  • User interface and user experience

Choose your design team carefully. Look for a web designer who has your vision for your website, understands the look and feel you want to achieve, has experience working with your industry, and can deliver results within your budget and timeline.

Choose a Platform and Hosting

The content management system (CMS) and hosting provider you choose will play a crucial role in the success of your new website. Here are some factors to consider when choosing the right platform:

  • Ease of use
  • Level of customization
  • Built-in security features
  • Integration with third-party tools and software
  • SEO-friendliness
  • Cost and licensing structure

Popular CMS options include WordPress, Drupal, Joomla, and Shopify, depending on the type of website you require. Choose a hosting provider that can meet the requirements of your website. Its reliability is also crucial as it dramatically affects your website uptime.

Before finalizing your choice for a platform and hosting, make sure to evaluate the level of support provided by the platform provider or hosting company.

Design and Develop the New Site

Once you have a plan in place, it’s time to design and develop your new site. Here is a step-by-step process to help you through:

Development Environment Set-Up

Create the development environment for your new site. This should be separate from your live site and is where you will build and test your new site.

Wireframe Development

Develop a wireframe or page layout for your website. This provides a visual representation of the structure of your new website and helps to ensure a cohesive user experience.


Now it is time to turn your wireframe into a high-fidelity design. Your design brief should be used as a reference for your designer. This helps to ensure consistency between the wireframe and the final design.


Your website’s development will be determined by the platform you choose. With the right platform, your web design team should be able to create a customized site that meets your goals within your budget.


Testing is crucial in ensuring the functionality and usability of your new website. Focus on user experience, mobile responsiveness, speed, and performance. Make sure to test your website on various devices, browsers, and operating systems to avoid compatibility issues.

Launching Your New Site

After completing design, development, and testing, it’s time to launch your new site. Ensure that your analytics code, content, and data are added to the live site. Double-check that the site’s functionality is working correctly, and test it once again.

After launching, monitor the site to ensure that it is performing as desired. Ensure regular maintenance and optimization to keep your new website updated at all times.

Creating a Successful Website Redesign Strategies

In today's digital age, having an effective and engaging website is essential for any business or organization. However, simply having a website is not enough. To stay ahead of the competition and attract visitors, it is important to periodically redesign your website. A website redesign can help you improve the user experience, update the visual design, and incorporate new features and functionalities. In this article, we will discuss some strategies for creating a successful website redesign.

Set Clear Goals and Objectives

Before starting the website redesign process, it is important to define your goals and objectives. Ask yourself - what do you want to achieve with the redesign? Are you looking to increase conversion rates, improve user engagement, or enhance brand identity? Once you have a clear set of goals, you can design your website around them.

Understand your Target Audience

Knowing your target audience is crucial when redesigning your website. Conduct thorough research to understand who your target audience is, what their needs and preferences are, and how they interact with your website. This will help you make informed decisions during the redesign process and ensure that your website caters to the needs of your target audience.

Analyze and Learn from your Existing Website

Take a close look at your current website and analyze its strengths and weaknesses. What are the features that are working well and should be carried forward to the new design? What are the aspects that need improvement? Consider collecting feedback from your users to gain insights into their experiences and pain points. Learning from your existing website will help you avoid making the same mistakes in the new design.

Plan your Website Structure and Navigation

A well-organized website with intuitive navigation is key to a successful redesign. Plan and define the structure of your website, including the main pages and subpages, and how they will be interconnected. Make sure that the navigation is logical and easy to use, allowing users to find the information they need quickly and effortlessly.

Create Compelling and User-Friendly Content

Content is king when it comes to websites. During the redesign process, review and update your website content to ensure it is relevant, engaging, and easy to understand. Use clear and concise language, incorporate visual elements such as images and videos, and optimize your content for search engines.

Read More: How To Appear In Visual Search On Search Engines By Optimizing Your Images?

Focus on Responsive Design and Mobile Optimization

With the increasing use of mobile devices, having a responsive website is a must. Ensure that your website is optimized for different screen sizes and devices. Test your website on various devices and browsers to ensure a seamless and consistent user experience across all platforms.

Incorporate Modern Design Trends

Stay up-to-date with the latest design trends and incorporate them into your redesign. Pay attention to the visual aspects of your website, including color schemes, typography, and imagery. Use modern design techniques to create a visually appealing and aesthetically pleasing website that reflects your brand identity.

Test and optimize

Testing is a crucial step in the website redesign process. Conduct thorough testing to identify any issues or bugs and ensure that your website functions flawlessly. Test your website on different devices, browsers, and operating systems. Additionally, monitor user behavior and engagement using analytics tools and make data-driven optimizations to improve the performance of your website.

Promote your Redesigned Website

Once your website redesign is complete, it's time to promote it. Develop a marketing plan to create buzz around your new website. Utilize social media, email marketing, and other promotional channels to drive traffic to your redesigned website. Measure the impact of your marketing efforts and make adjustments as necessary.

Monitor and Iterate

Even after your website redesign is launched, the process doesn't end there. Monitor the performance of your website and gather feedback from users. Use this feedback to identify areas for improvement and make iterative changes to enhance the user experience. Websites are dynamic and ever-evolving, and it is important to constantly monitor and iterate to stay ahead of the competition.

The Best Practices for Website Redesign

During the redesign process, it is important to keep the user in mind and to design the website with their needs and preferences in mind. This can be achieved by conducting user research and testing the new design with actual users before launching the new website.

It is also important to ensure that the new website is optimized for search engines and is mobile-friendly. This can be achieved by incorporating SEO best practices and responsive design into the website.

Keep Rebranding in Mind While Redesigning your website

Your website is the face of your brand. Your website may assist you in delivering powerful marketing messages, generating revenue, improving brand recall value, and fostering goodwill among consumers and target audiences. Having a website goes beyond simply being present online.

The messaging and visuals on your website must thus be consistent with those on the rest of your digital marketing materials. Additionally, a well-designed brand identity that is reliable, genuine, and interesting will boosts credibility and trustworthiness.

Think like an Audience not You

One of the basic rules everybody tends to forget while redesigning the website is to keep themselves above the audience. A successful website redesign requires careful planning, user-focused design, and ongoing monitoring and adjustment. Focusing on audiences feedbacks, businesses can ensure that their website is a valuable asset that helps them achieve their goals and objectives.

Read More: Everything You Need to Know About Personalizing Your Website

Set your Website Redesign Goals and Create a Plan

What you hope to accomplish with your website revamp, in writing. Do you desire to boost sales? Encourage the signing up for newsletters? increase awareness of fresh goods or offers? Describe the measurements you'll use to measure each of your goals. 

You may create a strategy for website redesign with the aid of these clearly stated objectives. Once you've done that, divide up each of your planned website updates into specific, doable actions. 

Define your Visual Language, Branding, and Messaging

Before diving into the numerous necessary elements, it's crucial to choose the appearance and feel of your website. Make sure your visual language reflects the tone, narrative, and fundamental values of your company and is consistent with your entire brand identity.

Create a Sitemap

A sitemap contains a list of all the pages on your website along with connections between them. The navigation of a website is made simple and intuitive by a clear and well-organized sitemap, which results in an excellent user experience.

Create a diagram of your website's pages on paper, showing the links between them and how people may access each one. Remember crucial website navigational guidelines include connecting your logo to the main page. 

Read More: Top 5 Sitemap Plugins for WordPress to Focus on in 2023

Employ Best Design Practices

The website redesign's design phase is currently in progress. Remember your brand's identity as well as the fundamentals of design. The advice provided here will point you in the correct way.

Hierarchy: This encourages site users to see each component of the site in the order of importance, beginning with the most important one. By doing this, clutter and an unwarranted feeling of urgency are both avoided. 

Contrast: This draws attention to the variations among the design's constituent pieces. Contrasting elements stick out more than similar-looking ones, which tend to blend together. Contrast may be created using brightness (light versus dark), texture (such as plain versus patterned), and, most frequently, color

Harmony and balance should be present on each of your pages. Consider your website like a scale with its parts evenly divided on both sides to better comprehend balance.

Image optimization: Include high-quality media elements, such as images, icons, or vector art, to accompany your messages. Your images could serve as a product display or just create the perfect atmosphere.

Typography: Arranging text is the practice of typography. Everything from the font style to the letter weight and size is relevant. While the headline font can be more beautiful with distinctive features like cursive or old-style serifs, the paragraph text should be the most easily readable.

Update your Site’s Content

Refreshing the content of your website is a key component of upgrading it. You don't have to change all of your stuff, though. Take note of your material that performs well and figure out why. This might direct your updating strategy for material that isn't doing well.

Microcopy or CTAs

Microcopy is a crucial component of the content on your website. This phrase describes the brief passages of text on anything from your web forms to your call-to-action buttons (CTAs). Make an effort to make your microcopy seem more conversational so that it reads less like code and more like something that was written by a human. A signup button, for instance, might say anything from "Sign Me Up!" to "Let's Go," instead of just saying "OK."

Mind your SEO

In order to increase your website's organic traffic, search engine optimization, or SEO, is the process of increasing your website's visibility and rating on Google search results. For your website to become more discoverable after a makeover, SEO optimization is essential.

Design and Optimize the Mobile Version

Create a mobile website that is as user-friendly to ensure that people can access your site with ease while on the go. Clear the screen of clutter and unwanted components so that just the most crucial information shows out on the smaller screen. Additionally, you may benefit from mobile website design elements like branded welcome screens and animations.


A website redesign is a labor-intensive process that requires solid planning and execution to achieve success. However, with the right team, budget, and strategic planning, you can deliver a website that meets your goals, pleases stakeholders, and impresses your visitors.

A successful website redesign requires careful planning, understanding your audience, and a focus on user experience. By setting clear goals, analyzing your existing website, creating compelling content, and optimizing for mobile, you can create a website that not only looks great but also delivers results. Remember to continuously monitor and iterate your website to keep it fresh and engaging for your visitors.

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