Important SEO Terms for SEO Beginners


Meta tags are snippets of code that tell Google all the crucial information about your web page, such as how they should display it in search results. 

Search Engine Results Page (SERP)

Search Engine Results Pages are Google’s response to a user’s search query that contains organic search results and video results. 


Keywords in the SEO context are words and phrases that users enter into search engines to find information on a specific topic.


Indexing refers to the action of search engines collecting, organizing and processing data on the internet.

Anchor text

It is a text you click to move from one internet destination to the other. It usually appears as blue underlined text which is changeable via HTML or CSS.


Links are very important in SEO. The more the better. These can be inbound, outbound, and backlinks.


Headings define which parts of your content are crucial and shows how they are interconnected.

Ranking factor

Any type of element used by a search engine to determine how a page is ranked in SERPs is a ranking factor.


Traffic is the number of website visitors you receive in a particular time period. Traffic is received from real people who take some sort of required action on the website.

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